Branding Salon

Stand By Your Brand

Paris – Portland – Mendocino

About Us

Julie Vetter started as a business owner who needed a Web site that served her purposes, not the other way around. Learning to do this unleashed a passion for shepherding other entrepreuneurs through the process of developing a Web presence that works. Managing clients from hotels to hospitals, tour guides to organic farmers and museums to tai chi instructors, Julie has a sense of both business and technology that produces clear solutions and keeps you free to focus on your priorities.

Clients appreciate her calm and supportive nature as well as her comprehensive familiarity with all things Web, from production to promotion, newsletters to newsfeeds, ecommerce to email. Julie’s work is referral-based and she partners with clients based on an initial consultation and her personal passion for a project. She usually collaborates with a hand-picked team of Web professionals. A sampling of clients and services can be found at her Web site julievetter.com

Jude Lutge, who learned about food from dog-eared Julia Child cookbooks and travel, had her initial professional venture in the food business while helping to transform her family’s 1927 Mission Revival theatre in Palo Alto into the first repertory movie palace, restaurant, bar and music hall in the country in the mid-1970s, showcasing performers like Van Morrison, Count Basie, Mark Isham, Bill Evans, Buddy Rich, Michael Hedges and Tuck & Patti. In 1986 she co-founded Panache Catering with a Silicon Valley client list, cooking for five years before moving to her woodsy cottage in Mendocino.

In 2001 she became the marketing director of Mendocino’s Brewery Gulch Inn, which quickly garnered a AAA 4-Diamond rating and went on to win the California Inn of the Year and America’s Top Ten Inn awards with media converage from all over the globe. She acted as project manager for the Web site development and wrote the content. She also worked as the editor of a wine country magazine, chef consultant to Mendocino’s MacCallum House Inn & Restaurant’s Chef Alan Kantor and wrote food and wine columns for a travel guide and online art site. Currently she is the Public Relations Director at MacCallum House and remains the chef’s personal assistant. She also edits the Web site and all print material.

With a rare wealth of knowledge, deep interest in fine food and lodging, organics and sustainable farming and a phenomenal network, she has an instinct for the right words, dropped at the right time, to hit the target with publicity.

Shona Friedman opened the doors to Eye Design Studio in her hometown of Mendocino, California. It was a great opportunity to combine her background in photography, experience as a Web developer and her love for print design. Since opening in 2003 Shona has honed her skills to portray a mix of contemporary style with a vintage touch. In 2005 Eye Design Studio relocated to the hip and progressive city of Portland, Oregon. Design has always been a passion for Shona; the last seven years have been no exception.

Eye Design Studio translates your vision into artisan handcrafted and aesthetically engaging design for Web and print to effectively brand and market your business. Eye Design Studio works closely with clients to develop a unique identity that conveys the brand and philosophy of a company using design standards of classic elegance and simplicity. Visiting a Web site, receiving a newsletter or seeing an ad produced by Eye Design Studio informs the viewer about the business through the rich language of form and color.

From Web sites to print design clients love the personal attention and creative results. Clients range from the luxury hospitality industry such as inns, restaurants and wineries, to small law firms and independent business owners. Eye Design Studio collaborates with a network of select like-minded professionals to meet each project’s specific needs. Design samples and work and can be found at eyedesignstudio.com